We have a street address. But don’t let that fool you. Our passion plays on powder runs, single track and the glaciated peaks of the West. We come inside to share experiences, shape ideas and create stories around the active clients we serve.
It’s been that way from the beginning. Since 2005, we’ve cultivated a team of adventurists with an exclusive focus on adventure travel, outdoor sports. All are specialists in areas of marketing communication and together, we bring an uncommon level of passion and the best practices to our work. We engage with an in-depth knowledge of sports that unlocks brand insights and help us develop compelling campaigns designed to move consumers to purchase. Our response to “what did you do this weekend?” is answered in miles, vertical feet and personal bests. It’s not a contest. It’s just who we are.
Fred Hammerquist, our founder and business strategist, is a lifelong adventure junkie who balances his pursuits with the design and advertising business. Before starting the studio he spent five years as Executive Creative Director at DDB Seattle working on Holland America, The North Face, Seattle Supersonics, and Columbia Crest wines. Fred has developed strategic and brand creative work for clients like The North Face, K2 Sports, Polartec, Canadian Mountain Holidays, Specialized, Sage, and Taos Ski Valley.
Over the past few years Fred has competed in the Canadian Ironman, ridden the Tour of Flanders course, paddled the Sea of Cortez, run the New York Marathon, climbed Mt. Rainier round trip in 13 hours, and hiked across the Basque land of Spain. Lately, he’s fully embraced #VanLife and he and his wife, Syd, have spent an enviable amount of time exploring the Western U.S.
Peter joined the studio after 10 years with Outdoor Research, where he started on the loading doc and worked his way up to Web Operations Analyst. His years at OR gave him all the chops needed to join us as our Senior Developer. After managing the development team for a number of years, Peter is now the Director of Development for the Studio.
In addition to hiking, backpacking and snowboarding, he also has a thing for bikes. He spent a few years frame-building and wrenching bikes while riding dozens of century rides – including STP in one day. But his true center is spending time with his wife and daughter.
Dave is a comprehensive brand strategist, with planning and research experience for clients like The North Face, Cascade Designs, Holland America Cruise Line, Kirkwood Ski Resort, K2 Skis, Polartec and SmartWool.
In addition to his strategic work, Dave now spends his time working for Outward Bound as a mountaineering instructor, for North Cascades Mountain Guides as a top rope slinger, and can be found sampling powder as often as possible at North Cascade Heli in the winters.
Joe joined Hammerquist Studios in 2016 as Art Director after working in the ski and outdoor industries over the past 15 years. His first major outpost in Seattle was with K2 skis, developing marketing collateral, global campaigns, and graphics for a range of ski products. He then joined Outdoor Research as their Creative Manager and built the Seattle heritage brand into a more modern and competitive player in a saturated industry. In the Hammerquist office, Joe brings experience in directing and producing media and draws from his design background to lead development of creative campaigns and brand platforms.
Outside or work you’re likely to find Joe upholding his weekend warrior status on skis or on two wheels. Always up for an adventure—he seems to favor the “type II” variety—Joe uses the outdoors to hit the “reset” button on city life and to continually fuel his creativity and work at Hammerquist.
Tricia came to Hammerquist Studios after four years as an Account Manager for Getty Images, working with corporate accounts such as NIKE, Weiden & Kennedy, Leo Burnett, and Starbucks. Prior to that, she spent a number of years in the advertising world of Foote, Cone & Belding in Chicago as an Art Producer. She is one of our resident badasses, bike commuting rain or shine, summer or winter to our office from South Seattle.
Tricia played collegiate soccer and then became a dedicated yogi. By chance an injury led her to pick up cycling, which she discovered was her true calling. She quickly rose through the ranks of elite level cyclocross and mountain bike racing, and she “dabbles” at competitive level road racing. As an athlete, she has been an ambassador for Strava, Juliana Bicycles, and reps Trek bicycles on the race course. When she’s not at her desk, or remodeling her new house, she’s on two wheels, either training hard or exploring new terrain in the Pacific Northwest—likely setting a couple QOMs along the way.
After freelancing at the studio on and off for the past few years, we finally convinced John to join us full time! For the past three years he has been the Creative Director for Ex Officio where he designed everything from major ad campaigns to consumer brand books, as well as developed and implemented a very successful brand strategy and visual identity. He has led design efforts for Cutter & Buck, The National Park Service, Sage Fly Fishing, Weatherby, and Smartwool.
When John's not in front of his screen he spends time with his wife and daughter in West Seattle, fly fishing local rivers, getting out on Puget Sound on his new inflatable SUP, and shredding single track in the Cascades.
Jenna leads our digital/traditional media strategy and planning efforts. She brings her experience with Target, L.L.Bean, United Airlines & Hormel Foods combined with a love for everything outdoors. Jenna and her husband are currently immersed in alpine climbing instruction in the Washington Cascades and they've taken on many adventures including the Inca Trail, Machu Picchu and Zion National Park.
Alexis joined us as an Interactive Project Manager after an eight month backpacking trip pursuing her addiction with adventure travel. She traveled extensively through Patagonia, Spain and the South Pacific. Before that she spent 10 years with K2 Sports as a web developer and interactive project manager where she fell in love with the combination of creative and planning.
Of course part of the H Studios test was passed with her skills in skiing, trail running, hiking and surfing. When she's not out doing something active, you can likely find her sitting in the sun enjoying a margarita with her trusty dog Griffey (named after The Kid of course).
Josh is a Senior Digital Strategist with nearly two decades of experience in the outdoor and ski industries with the bulk of that time spent helping prestigious brands build their ecommerce platforms and digital marketing strategies. Probably his coolest job was being Powder Magazine’s online editor in the early 2000s at the height of the freeskiing revolution. He then spent six years with backcountry.com helping them hone their content production, direct marketing, and building their in-house creative agency. More recently he managed brand digital marketing efforts for both Black Diamond and YETI, and ran global digital and North American marketing for Faction Skis.
Outside of work you can find him ripping the Bobsled and Bonneville Shoreline trails that are nearly in his backyard, teaching his son and daughter the finer points of keeping momentum on the pump track in his actual backyard, arcing pow turns at Snowbird, or casting for trout in the countless streams near his home in Salt Lake City.
Joining Hammerquist with nearly a decade’s deep background in digital, video, and photo production, Chelsea works tirelessly behind the scenes to make sure the dynamic range of projects we perform for clients move smoothly from conception to delivery. She’s worked for Publicis, Microsoft, Tether, and POSSIBLE on projects for brands like T-Mobile, Amazon, Bumbershoot, and St. Germain, just to name a few. Another of our resident badasses, specifically in the climbing and mountaineering realm, Chelsea is right at home working with outdoor brands at Hammerquist.
A Seattle native, Chelsea spends much of her free time roped in exploring crags and glaciers all over the Western United States. She’s an instructor for the Washington Alpine Club and a Crossfit trainer. Additionally, she shreds the resort on a snowboard and the backcountry on skis, and she’s been known to hit the lip hard enough to break a board or two on the Pacific Northwest coast.
414 Olive Way
Seattle, WA 98101
(206) 436 3739
We are always looking for talented individuals who want
to join the Hammerquist team. Shoot us a note, make sure
you include a link to your most recent work and we may
be in touch.