Whether we’re talking about a business or a marriage, a 50th anniversary is a pretty special thing. In honor of their 50th, our clients at Canadian Mountain Holidays asked us to create a film celebrating their philosophy, their heritage, and their ride to becoming the world’s largest heli-skiing operation. We’re proud to say we scripted and directed the edit for the film, using footage from some of the best mountain film-makers around. And since the film needed to function as both a celebration piece and a promotional tool, we made sure it showed off all of CMH’s core brand attributes: Epic Powder, Camaraderie, and the Restorative Power of the Mountains.
Oh, and don’t even think about stealing that last bit about the power of the mountains, it’s trademarked.