eVent Fabrics: Brand Identity and Strategy Overhaul

Brand Strategy Brand Identity Design Tradeshow Graphics & Collateral

 

Despite the fact that eVent is the most advanced waterproof, yet breathable fabric we humans have figured out how to make, their brand visibility has been slipping below the radar over the past few years. Not surprisingly, eVent’s new ownership wants to change that, so we’re currently in the process of reworking both their brand identity and overall brand strategy.

From a shiny new logo, trade show graphics + collateral, and photography direction to brand language and messaging, we’re giving eVent a whole new everything.