Heavenly: Poster Campaign

Photo Art Direction Graphic Design Print Advertising


The biq question facing ski and ride schools these days: How do we make ski school cool? Heavenly Mountain Resort came to us for help with messaging their Ski & Ride School across the many on-mountain ad placements they have around the resort, from kiosks to parking lot banners. Our solution was a “Diagnosis/Cure” campaign that highlighted the stereotypes of people that could really benefit from instruction to make the most of their visit to Heavenly.