Hydro Flask: Brand Book

Brand Standards Messaging Strategy


As Hydro Flask expanded at warp speed, rapidly adding new fans, friends and employees, they looked to Hammerquist to create the definitive brand reference that defined their visual and creative style. We created a fully functional brand book, combining past brand work with additional chapters on design, color, typography, logo usage and voice. Working quickly on a short deadline, we outlined the entire look and feel of the brand in one cohesive reference that allowed multiple teams to execute the brand across all channels with a distinct, but consistent, identity.