Hydro Flask: My Hydro™ Program Launch

Logo Design Website Design & Development Campaign Development Photo Art Direction


When Hydro Flask aspired to make a big splash with the launch of their customization program, they turned to the creative, content and development teams at Hammerquist Studios. From creating an online configurator experience and developing an entire go-to-market strategy to driving all elements of the creative campaign—from site design to social strategy—the team delivered a multi-phase, multi-medium and multi-combination campaign. The launch included web development, social influencer activation, email campaign development, video development, content calendaring, photo shoots, web creative, copywriting and the My Hydro ™ naming project. It all came together seamlessly. The result was a highly successful launch as well as hours of excitement picking out personal favorites among one of 183,456 possible color combinations. Check out the site.