One VW van, 48 states, and 100,000 miles.
When Hydro Flask trusted us with the task of telling a brand story through their ambassadors we were honored. The second installment of the series had us extra excited about the chance to work with influential #VanLife advocates—Where’s My Office Now—directing, producing, shooting and editing a short film about their on-the-road V-Dub reality. On the heels of their New Yorker profile, our No Return Address short film told a deeper and more nuanced story of their journey.
Linking up with Emily King and Corey Smith in Sedona, Arizona, we brought concepts and storyboards to life through beautiful cinematography and personal interviews reflecting the character and insight of the pair. The finished piece launched with a custom-built landing page experience, a Hydro Flask podcast, a curated still gallery from the shoot, supplemental editorial content, and a coordinated launch effort with custom promoted micro-content for Facebook, Instagram and the new Live.Hydroflask.com content environment. In addition, @wheresmyofficenow took over Hydro Flask’s Instagram channel at launch. In the first weekend alone, the content garnered more than 40,000 likes and 15,000 views—organically—and effectively conveyed a powerful story from deep within the Hydro Flask brand. Check Out No Return Address.