K2 Skis: Print Advertising, Packaging & Collateral

Print Advertising & Catalog Digital Ad Campaign


When K2 entered the goggle category they did so with a focus on precise optics and helmet compatibility. Our mission was to capture the technology story of their partnership with Carl Zeiss as well as the integration with a wide range of helmets, including their own. Their super clean industrial design inspired us to capture the bold colors and simple lines in a print/digital ad campaign.