Sage: On The Water Tour Campaign

Graphic Design Advertising Campaign Strategy


In an effort to bring the fly fishing community together, Sage had the idea to do a road trip tour. And we had the pleasure of helping make it happen. Sage hit the road in a restored VW van full of rods, flies and beer for a 3 month tour of spectacular western rivers and beaches covering 8 states. At each stop they reconnected with their fly fishermen through casting lessons, presentations and, of course, food and ice cold brew. All set along the water’s edge. Not a bad way to get to know your customers.