Sage: SALT Rod Product Launch

Print Advertising Digital Ad Campaign Video Production Email Marketing


If you’ve ever tried saltwater flyfishing you know how challenging it can be. (If you haven’t, you really should take a personal day tomorrow and give it a go). The ever-changing conditions and trying to outsmart so many different types of fish make it the double diamond of fishing.

To make it ever so slightly easier, Sage developed the Salt, a fly rod created specifically for salt water fishing. Our job was to play fishermen’s friend and get the word out. We created a full launch campaign with traditional print ads, digital ads, product videos, and a targeted email program. But the highlight of the campaign came in the form of a weeklong shoot in Mexico where we followed a group of expert fisherman as they put the SALT through its paces.