Sage: Saltwater Season Campaign

Graphic Design Website Design Email Campaign


Late last year Sage was looking to expand their brand storytelling around deep seasonal themes. They partnered with the content and creative teams at Hammerquist to elevate their presentation and tap into the true, visceral experience of fly fishing. For "Two Handed Season", the teams harnessed transportive editorial-style storytelling, inspiring images, and developed an entirely new design framework allowing Sage to tell the story of the season on their website in an extremely compelling, culturally relevant way.

The Sage team was blown away by the result—calling the storytelling pages a “game-changer”—and signed up Hammerquist to develop an entire year of “seasons.” The latest installment, “Salt Season,” gives the same treatment—including an editorial opener by the enigmatic editor of The Drake, Tom Bie—to saltwater pursuits. From bones and permit in the flats to tarpon in the deep blue, “Salt Season” continues what is now an important engagement tradition between Sage and its customers.