Sage: X Rod Launch

Design Print & Digital Advertising Website Design & Development


As the leader in fly rod technology, Washington-based Sage tapped Hammerquist to elevate the presentation for the launch of their new revolutionary X Rod. We developed the X icon graphic, customized screen art and highlight rod racks, as well as assets for tradeshows, POS graphics for retail displays and the all-important poster campaign. We also concepted, designed and produced a multi-page X Rod digital book as well as print and digital ads for all the major flyfishing publications, including print, tablet, mobile and interactive. We took pride in the comprehensive and cohesive final campaign, but what we enjoyed most about the entire process was actually putting the X Rod to the test, on the water, on a workday. You know, for research.