Brand Strategy • Brand Identity Design
Few brands are as immersed in the world of worldwide travel as Sea to Summit. With our love for adventure destinations, we immediately connected with the Australian-based brand on both design and philosophical levels. So they picked our creative team to create a new logo, brand identity and brand book illustrating the best application of the new work in all channels from web and ads to product and packaging. We embraced the time difference and modern communication technology, working in a remote team structure between countries and time zones and, in the process, building a friendship with the family-run global travel company. A few of our luckiest art directors made the trip to Australia, truly embracing the travel lifestyle in the process.