SRAM: EAGLE Drivetrain Videos

Concept / Storyboards Motion Graphics Video Production


When SRAM needed to introduce the EAGLE™ drivetrain they knew it would be a powerful product introduction in a category that often gets overlooked or overcomplicated. But first impressions matter, so they linked up with our studio to develop a highly charged video presentation that communicated the precise, technical engineering of the system.

Elevating far outside the genre of product video or tech speak, we developed a six-part series that fused inspiring action with motion graphics animation to demonstrate the technical character and specific benefits of each individual component. Viewed collectively, the playlist emphasized the distinct technical attributes of the new drivetrain—making a bold statement about performance that matched the gravity-fueled, meticulously engineered nature of the brand.