Brand Strategy • Integrated Campaign Development
There’s a short list of resorts that represent the soulful roots of winter sports. One of them has been quietly catering to a base of loyal locals who have kept the secret to themselves. Taos Ski Valley tapped us to help them rebrand the area and spread the stoke on what the family-owned business has managed to build over the last 50 years. During our first trip to the New Mexico-based resort, we fell in love with the incredible terrain and low-key vibe. After getting to know Taos, we began building their brand story and key messaging with the help of audience insights, competitive positioning and the truths that surround their authentic mountain experience.